A tone, the tone of the person to interview is important. I am honest, and the interviewer posing an important, severe question openly appeals to audience, but is not attractive on the side receiving questioning. It will become difficult for the interviewer who came to be performed reputation of if aggressive to have a target person accept an interview soon. The aggressive interviewed target person often censors talks. When the investigation journalist who became famous does not use the false excuse, I may not take an interview out of a target person. On the contrary, the interviewer who always does only a “soft” question may lose the respect of the audience and the co-worker.
As for the ideal interview, a meeting-type. Many newspaper publishers provide that they specify so it in the case of the answer by a phoner and the E-mail to a reporter.